The retail industry has undergone several transformations over the past decade. The onset of the COVID-19 pandemic turbocharged the digitalization process, with online shopping becoming a major differentiator between success and failure. Furthermore, the advent of smart payment solutions, the far-reaching impact of social media, and the innovation of new platforms and user-friendly websites have enabled retailers to market their products more effectively and efficiently. Additionally, to attract and retain more customers, retail leaders are providing fun, convenient, digital, and personalized experiences, while adhering to sustainable business practices.