Competitive Intelligence and Benchmarking

When playing in a crowded field, the most assured way to stay ahead of the competition is knowing what they’re going to do before they have done it. Competitive intelligence should be perceived as an essential tool when creating a long-term business strategy. It provides you the tools to identify, analyze, and act on intelligence related to your business’s competitive landscape. This intelligence can include anything and everything encompassing your entire business landscape – products, customers, supply chain, pricing, human resources, etc. The key is to identify opportunities, challenges, and white spaces to build a strategy that creates competitive advantage and differentiation. But it is impossible for businesses to differentiate itself from its rivals without visibility into their activities.
Competitive intelligence is critical across business units. From research and product development to finance, sales and marketing, we help our customers in fast-moving business landscapes keep tabs on competitor activity for better, faster, and efficient decision-making. Be it or our daily, weekly, or monthly reports or our dashboards and data visualization solutions; we ensure that our clients have fewer surprises from competitors and more opportunities to shape markets to their advantage.

Create competitive advantage and differentiation

🍎Connect with Us for Our Competitive Intelligence and Benchmarking Support

IMARC’s Solution Offering for Competitive Intelligence and Benchmarking

For Strategic Planning

Competitor Monitoring and Benchmarking

Competitor Strategy Analysis

Market Share Analysis

Profitability Analysis

For Innovation and Product Development

Product Usage Behavior Analysis

Competitor Strategy Analysis

Competitive IP Analysis

Patent Portfolio Benchmarking

Technology Assessment

For Business Development

SWOT Analysis

Competitor Profiling

Competitive Benchmarking

Competitive Gap Analysis

For Marketing

Brand Health Tracking

Media Monitoring

Website Benchmarking

SEO/Keyword Analysis

Channel Partner Analysis

🌜What Makes IMARC a Trusted Market Research Partner

Strong Inhouse Expertise

  • Analysts experienced in primary and secondary research processes with a sound domain understanding
  • Statisticians and modeling experts with unmatched expertise in quantitative research and data modeling
  • Strong domain expertise across multiple industry verticals
  • Host of subscribed databases and industry-specific sources
  • Previous forecasts provided by our analysts have been known to closely match current market trends

Client Base

  • We partner with clients from a wide range of industries
  • Existing clientele of 3000+ organizations across the private, public and social sectors
  • Client base extends across Asia, North America, South America, Europe, Australia and Africa
  • Highly satisfied clients, with over 65% of our new business generating from referrals
  • Our association with some of the world's top corporates and institutions is a testimony to the fact that your research work is in the right hands

Network of Experts

  • Strong network of experts across all major industries and geographies
  • Commercial and non-commercial relationships with some of the world’s top research institutes
  • Access to industry experts to validate and complement internal research findings, resulting in higher quality insights and shortened delivery timelines
  • Multilingual capabilities

Customized Solutions

  • Global coverage across various industry verticals
  • Combination of industry surveys, interviews with industry experts and advanced analytical techniques, supported by secondary research
  • 8000+ off-the-shelf industry reports
  • On-demand support from IMARC industry experts
  • Tracking high growth markets across the globe

Our Clients

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients the insights needed to make informed decisions. Read our testimonials and find out what our customers say about our work.
Greenfish S.A.
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Colruyt Group
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Hameln Rds
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Zee Media Corp. Ltd.
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
TATA Advanced Systems Limited
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

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